We collect and process/store the following data about you:

• 2.1.1

  your title, gender, first and last name, date of birth, nationality, email address, home or other physical address, phone number, account currency, affiliate reference (if applicable), username, encrypted password, payment details, bank account details and card details;

• 2.1.2

  information that you provide as part of Know Your Customer, Due Diligence and Enhanced Due Diligence checks, including copies of identification documentation;

• 2.1.3

  if you contact us by phone, email, chat, social media or in writing, we may keep a record of that correspondence;

• 2.1.4

  telephone calls to and from any of our telephone numbers may be recorded for training, account maintenance, verification and/or security purposes;

• 2.1.5

  personal information that you submit in response to a survey(s) or poll. This may be shared with third parties which we use such as Adobe Campaign or Survicate;

• 2.1.6

  details of transactions you carry out through the Website and your account number with us;

• 2.1.7

  details of your visits to the Website including, but not limited to Bets and transaction records, traffic data, location data, device data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access; and information collected via the use of cookies, web beacons and other technologies. See our Cookies Policy for more details;

• 2.1.8

  visual images such as photographs or CCTV recordings and records of shops you have visited;

• 2.1.9

  we may also hold a physical description or profile of you where your personal details are unknown to us to help us meet our regulatory obligations and business initiatives;

• 2.1.10

  we may also store more sensitive personal data about you (often referred to as “special categories of personal data”) which may come directly from you, from other sources as described above or from decisions we have made about you:

  Type of Data	Description
  Health Information	Information about a gambling addiction or specific vulnerability or disability
  Personal data	Derived from your image (e.g. photography or CCTV image)
  Offences or suspected Offences	Where we know or suspect a fraud or theft or other offence

We will use your data for following purposes:

• 3.1.1
  setting up, operating and managing your account;

• 3.1.2

  providing the services requested by you and to carry out our obligations arising from any contracts entered into between you and us;

• 3.1.3

  reviewing and determining your eligibility to use the website or open an account with us;

• 3.1.4

  to enable us to carry out statistical and other analysis;

• 3.1.5

  verifying the accuracy of your information or the processing of bets or transactions, including disclosure of such information to third parties (including financial institutions, software providers, fraud detection, identity verification, age verification, affordability, Politically Exposed Persons (PEPs), Sanctions & Enforcement check providers, and credit reporting agencies) in connection with such purposes (a record of the search will be retained and the third party may use the information to assist other companies for verification purposes);

• 3.1.6

  verifying the payment details that you have provided to us, including the address of your card;

• 3.1.7

  confirming the details that you have provided to us in relation to your account;

• 3.1.8

  verifying your eligibility to win or place a bet on the website;

• 3.1.9

  contacting you using your contact details to tell you about changes to the website or services, technical or security issues, updates and changes to this policy or our terms;

• 3.1.10

  complying with our regulatory obligations, audit requirements, information security standards, legal obligations and sports, events or gaming governing body inquiries and investigations;

• 3.1.11

  providing customer support services;

• 3.1.12

  ensuring that content from the Website and the services are presented in an effective manner for you and for your computer;

• 3.1.13

  providing you with information regarding our products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes, not limited to marketing communications within 3 months of account closure. Should you choose not to receive correspondence of this type you can change your preferences by accessing the "My Account" tab of the Website (http://www.BoyleSports.com) and updating your "My Preferences" settings;

• 3.1.14

  allowing you to participate in interactive features of our service or website, when you choose to do so;

• 3.1.15

  reporting of crime or suspected crime, including money laundering, cheating or fraud; or,.

• 3.1.16

  to carry out risk management;

• 3.1.17

  where you set deposit limits, we will use automated means to track your deposit amounts to ensure that we comply with your request;

• 3.1.18

  to monitor your gambling patterns and to identify possible responsible gambling concerns;

• 3.1.19

  we carry out profiling and analysis based upon your location data, betting and gameplay activity, interests and behaviours;

• 3.1.20

  using information and documentation provided to fulfil our Compliance obligations (as per 3.1.10 above), including but not limited to Updating Account details, Source of Funds, Safer Gambling, Vulnerability and Affordability checks;

Profiling: In accordance with our legitimate interests detailed below or to comply with our legal obligations, we carry out profiling and analysis based upon your location data, betting and gameplay activity, interests and behaviours for the following purposes:

• 3.2.1

  Customer segmentation to offer you tailored products and services, and more relevant marketing. For example, if the majority of your bets are placed on horse racing, we will aim to primarily send you marketing material related to horse racing;

• 3.2.2

  Risk and trading analysis; and;

• 3.2.3

  Licensing and legal obligations i.e. Responsible Gambling, Anti Money Laundering, Age Verification, prevention of fraud and to ensure the integrity of sporting events;

• 3.2.4

  to enable us to carry out statistical and other analysis;

Except as set out in this Privacy Policy, we do not sell, rent, share, trade or give away any of your personal information to third parties. We will give some of your personal information to third parties who operate payment processers for purposes relating to the Website and Services, to third party affiliates who/which direct users to the Website for the purposes of confirming commission or other related purposes and to other third parties for the purposes of verifying information that you provided to us (e.g. provision of information to banks for verifying credit card payments).

• 3.3.1

  who operate as payment processers for purposes relating to the Website and Services,

• 3.3.2

  to other third parties for the purposes of verifying information that you provided to us (e.g. provision of information to banks for verifying credit card payments).

• 3.3.3

  for direct marketing purposes where a third party facilitates the process of mailing or contacting customers, who have opted in for marketing on behalf of BoyleSports with promotional offers.

• 3.3.4

  who perform surveys on our behalf and may obtain personal information submitted during the survey or IP details collected.

If you provide personal information to us, you understand and consent that we may disclose your personal information for the following purposes to the following third parties:

• 4.2.1

  if you have indicated at registration, or at any time during your time as a user of the website, that you are happy to receive information or promotions from selected third parties about goods and services which may be of interest to you, you consent to us sending your information to such third parties so that they may provide you with such offers or information. On occasion third parties such as BCC Marketing Services Ltd, Telsolutions Ltd, Gifts.ie, Púca Intelligent Mobile Solutions, Custodian Consultancy and Central Advertising may receive your data for the purposes of gift, prize, direct mail or direct marketing fulfilment. You may opt out of receiving such offers or change your preferences at any time by emailing support;

• 4.2.2

  to any member of our group of companies, which means our subsidiaries, our ultimate holding company and its subsidiaries;

• 4.2.3

  to any prospective seller or buyer of any business or assets related to the website or all or part of BoyleSports (Gibraltar) Limited in respect of the sale or insolvency and the ultimate seller or buyer;

• 4.2.4

  to a third party if we are under a duty to disclose or share your personal data with that third party in order to comply with any legal obligation, regulatory obligation, dispute resolution, or any sports, events or gaming governing body inquiries or investigations, or in order to enforce or apply our terms and other agreements, or to protect the rights, property, reputation, security or safety of BoyleSports (Gibraltar) Limited, our Website, our Service, our customers or others; this includes (but is not limited to) exchanging information with or providing information to third parties for the purposes of fraud protection and credit risk reduction, and if, in our sole determination, you are found to have cheated or attempted to defraud us, the group, or any other user of the services in any way including but not limited to game manipulation, cheating, fraudulent activity or prohibited transaction;

• 4.2.5

  to any law enforcement, sports, events or gaming governing body or revenue authorities when requested to do so to the extent necessary to adequately deal with the requests made or in order to facilitate their investigation of payment fraud, tax payment or any unlawful or suspected unlawful activity;

• 4.2.6

  to any operator, payment processor, verification service provider, marketing partners that/who provide services to us in relation to the website or service, including any person specifically named in our terms or in other agreements that form part of our agreement with you;

• 4.2.7

  to your bank or card scheme operator in order to verify the card information or bank information that you provide to us and/or to recover payments made to you in error, in accordance with the Terms;

• 4.2.8

  to any payment collection agency that we may decide to use in order to recover monies owing by you to us;

• 4.2.9

  to Racing UK, TBS and Trinity Mirror PLC or any of their group companies for the purposes of facilitating those companies exercise their rights granted to them under the terms or the exercise of our rights;

• 4.2.10

  to AttheRaces Limited, British Horseracing Board Limited or such other licensor of Race Data from time to time, for the purposes of facilitating those companies exercise their rights granted to them under the terms or the exercise of our rights;

• 4.2.11

  to Independent Betting Adjudication Service for the purposes of investigating a query made under the terms;

• 4.2.12

  to our licensors, the Gibraltar Gambling Supervision Commission and the Gambling Commission of Great Britain, which requires unrestricted access to all player details and records in order to regulate the online gambling industry and to ensure that it is conducted honestly and fairly and remains free from criminal influence, or any other licensing or regulatory authority which we may deal with in relation to the website.

• 4.2.13

  for customer verification, card verification, credit verification, age verification, Politically Exposed Persons (PEPs), Sanctions & Enforcement checks and fraud detection we use third parties such as Experian, Accuity, Acuant, LexisNexis, Aristotle, GBG and HooYu. For affordability checks we use Infinian and GBG.

• 4.2.14

  for customer services activities, we use third parties such as Zendesk and Livechat for email and chat communication with our customers.

• 4.2.15

  for payment processing we use third parties such as WorldPay, Realex (Global Payments), Moneybookers/Skrill, Neteller, PaySafeCard, PayPal and Boku.

• 4.2.16

  for Gaming, Poker and Bingo we use a range of third party providers, who can be clearly seen on our site as you load the individual games. These providers may receive your data for account management and fraud detection purposes.

• 4.2.17

  to iovation for the purposes of identifying devices which are linked to fraud, abusive transactions and to assist with device recognition. BoyleSports share a unique identifier (account number) and device level details with Iovation, a US based company. To protect both the customer and BoyleSports, we use the services provided by this third party, iovation, to help internal teams decide whether to accept transactions from personal computers, mobile phones, or other devices. The service helps verify your identity by registering and remembering devices associated with your account. We may report to iovation if we conclude that a device has been used in connection with fraudulent or abusive transactions with us. Iovation may track your activity over a network of different sites that subscribe to their services. Please see www.iovation.com and their privacy policy for more details; and/or

• 4.2.18

  to GamStop, we will share your account information as part of our Responsible Gambling regulatory requirements for UK customers. GamStop will not use this information other than to confirm that they have this customer already as a customer, which informs us that this customer has centrally self-excluded across all Bookmakers within the UK. For further information please see the GAMSTOP privacy notice.

• 4.2.19

  to Lucky Orange, we will share IP addresses if a customer is not logged in to their account. If a customer is logged in, we will share contact details (i.e. account number, title, name, address, date of birth and telephone number) as well as account history, card details, preferences, inbox messages and account history if displayed by the customer. We use Lucky Orange for the purposes of analysing visitor behaviour on our website in an effort to ultimately improve the online experience and for resolving customer queries.

• 4.2.20

  to Xtreme Push we share device data, browser data, on site/ in app behaviour, customer ID, full name, email address and account number. We use Xtreme Push for the purposes of analysing visitor behaviour on our website in an effort to ultimately improve the online experience.

• 4.2.21

  to Qubit we will share IP addresses and User Agent if a customer is not logged in to their account. If a customer is logged in, we will share contact details (i.e. account number, title, name, address, date of birth and telephone number) as well as account history, preferences and inbox messages. We use this data for the purposes of analysing visitor behaviour on our website in an effort to improve the online experience. In addition we may use the information collected by Qubit to help customise the marketing journeys for the customer or to implement regulatory requirements.

• 4.2.22

  to Synalogik we may share contact details (i.e. name, address, date of birth and email address) for the purpose of carrying out due diligence. Synalogik may use these details to provide BoyleSports with customer due diligence information.

• 4.2.23

  to GBG Loqate we may share Republic of Ireland customer addresses for the purpose of verifying addresses and appending them with Eircodes. These appendments will be used to add to security features such as 3DS and CVV2 to improve cardholder authentication.

For the same reason, we may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer hard drive. On revisiting the Website our computer server will recognise the cookie, giving us information about your last visit. They help us to improve the website and to deliver a better and more personalised service. They enable us:

• 7.2.1

  to estimate our user size and usage pattern;

• 7.2.2

  to store information about your preferences, and so allow us to customise the website according to your individual interests; and

• 7.2.3

  to speed up your searches.

BOYLESPORTS COOKIE POLICY

• 7.3.1

  What are Cookies?

  A cookie is a tiny data file, which is stored on your computer within the web browser, when certain web pages are visited. A cookie does not contain or collect information in isolation, but when read by a server via a web browser; it can give information to facilitate a more user friendly service such as detecting errors. A cookie will not harm your computer and no personally identifiable information is stored from the use of this site.

  The decision to enable or disable cookies is purely a personal decision made by each individual. This policy does not recommend either approach, it simply outlines the cookies we use and how you can turn them on or turn them off. This information is outlined as part of our efforts to comply with Data Protection legislation and to ensure that we are open, honest and clear about user privacy.

• 7.3.2

  How We Use Cookies

  You may notice the presence of different types of cookies generated on your visit to this website. Cookies placed by BoyleSports, are called "first party" Cookies. Cookies may also be placed on your device by a party other than BoyleSports. Such cookies are known as "third party” cookies. Examples of the uses of third party cookies include collecting information about system performance and customer interaction.

  While there are many different uses for first and third party cookies, the cookies used by us all fall into one of the following four main categories of cookies:

  • ● Strictly Necessary Cookies
  • ● Performance Cookies
  • ● Functionality Cookies
  • ● Targeting Cookies

  Below is a description of the four types of cookies:

• 7.3.3

  Strictly Necessary Cookies

  These are cookies that are required for the operation of our site. They include, for example, cookies that enable you to log into secure areas of our site or provide payment services. We do not require your consent to place these cookies. Nevertheless, you may be able to block these cookies yourself on your device / browser, but restricting these cookies is likely to mean that our site will not work as you would expect, and certain functionality may be inoperable. Without these cookies you would be unable to place bets, play games or access your account so if you opt out of receiving these cookies, parts of our site will not work correctly and may not work at all.

  A few examples of the ways in which we use strictly necessary cookies:

  • ● Allowing you to navigate smoothly through our websites;
  • ● Showing content in the best format for your device or browser and positioning it for your screen;
  • ● Keeping you logged in during your visit so that you don’t have to log in on every one of our websites each time you visit;
  • ● Enabling you to stream content without having to repeatedly adjust volume and viewing settings;
  • ● Enabling us to fulfil legal obligations in relation to fraud, money laundering, abusive transactions, other illegal activities or breach of our terms and conditions.
• 7.3.4

  Performance Cookies

  They allow us to recognise and count the number of visitors and to see how visitors move around our site when they are using it. This helps us to improve the way our site works, for example, by ensuring that users are finding what they are looking for easily. We use cookies to compile visitor statistics such as how many people have visited our site, how they reached our site, what type of technology they are using (e.g. Mac or Windows which helps to identify when our site isn't working as it should for particular technologies), how long they spend on the site, what page they look at etc. This helps us to continuously improve our website. Without these cookies you will still be able to use and enjoy all the online features of our website.

• 7.3.5

  Functionality Cookies

  These are used to recognise you when you return to our site. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your account balance display). Without these cookies you will still be able to use the site but may experience difficulty using certain features, and will need to keep logging in as you navigate around our sites.

• 7.3.6

  Targeting Cookies

  These cookies record your visit to our site, the pages you have visited and the links you have followed. This information will be used by us and third parties to make our site and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose. Without these cookies you will be able to use and enjoy all the features of our websites but the adverts you see will not be tailored to your interests.

  Targeting cookies are also used to:

  • ● Collect information about browser habits to target website content and to target advertising;
  • ● Link to social media networks who may use this information about your visit to target advertising to you;
  • ● To provide advertisers with information on your visit so that they can present you with adverts that you may be interested in;
  • ● Deliver content and marketing communications tailored to your interests based on information from your visit;
  • ● To perform geotargeting, which allows our adverts to be displayed on third party webpages, based upon your location;
  • ● To perform site retargeting. A retargeting pixel (a tiny unit of code) on our webpage leaves a cookie in the user’s browser, which causes our adverts to be displayed or to not be displayed to you when you visit certain websites within the retargeting network (e.g. Google Display Network); and
  • ● To perform search retargeting, which allows our adverts to be displayed on third party webpages, based upon your previous web search activities.

  Some targeting cookies are linked to social media, these cookies allow you to "Like" or share our content, we have included sharing buttons on our site for certain social media sites such as Facebook and Twitter. These cookies are set by the third party social media sites to which they relate, including:

  • ● Facebook
  • ● Twitter
  • ● YouTube

  The privacy implications vary from social media site to social media site and will be dependent on the privacy settings you have chosen on these sites. Please refer to the relevant social media site's privacy and cookies policy for more information. Please note that third parties (including, for example, advertising networks, other gambling operators and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

• 7.4

  MANAGING COOKIES

  • 7.4.1

    To Enable and Disable Cookies

    If you do not know the type and version of the web browser you use to access the internet, click on ‘Help’ at the top of your browser window, then click ‘About’. The relevant information you require will then be shown.

    You can update your browser settings to enable and disable some or all cookies. This can be carried out by following the instructions provided by your chosen web browser provider. Please see the links below which provide instructions on how to manage cookies. However, blocking some types of cookies may impact your experience of our sites and the services we are able to offer.

    • ● Google Chrome
    • ● Internet Explorer
    • ● Safari
    • ● Firefox
  • 7.4.2

    Managing Cookie Preferences

    You can access the Preference Centre where you can change your cookie preferences. Please note, if you change and remove your consent for a specific class of cookie, a cookie may remain on your device. However, it will be disabled and will not be collected by us.

    You can find more information about cookies at: www.cookiecentral.com, www.allaboutcookies.org, www.youronlinechoices.eu and ico.org.uk/your-data-matters/online/cookies/.

At any point while we are in possession of or processing your personal data, you, the data subject, have the following rights:

• 8.1.1

  Right of access – you have the right to request a copy of the information that we hold about you.

• 8.1.2

  Right of rectification – you have a right to correct data that we hold about you that is inaccurate or incomplete.

• 8.1.3

  Right to be forgotten – in certain circumstances you can ask for the data we hold about you to be erased from our records. This right is subject to mandatory retention periods under EU/local laws and it is not a guaranteed or absolute right.

• 8.1.4

  Right to restriction of processing – where certain conditions apply you have a right to restrict the processing.

• 8.1.5

  Right of portability – you have the right to have the data we hold about you transferred to another organisation.

• 8.1.6

  Right to object – you have the right to object to certain types of processing such as direct marketing.

• 8.1.7

  Right to object to automated processing, including profiling – you also have the right to be subject to the legal effects of automated processing or profiling.

• 8.1.8

  Right to judicial review : in the event that we refuse your request under rights of access, we will provide you with a reason as to why.

All the above requests will be forwarded on should there be a third party involved as we have indicated in the processing of your personal data.

If you wish to avail of these rights, a request must be submitted in writing to:

Data Protection Officer, Compliance Department, BoyleSports, Finnabair Industrial Estate, Dundalk, Co Louth A91 HF99

or

Email us at DPO@boylesports.com.